Pronounced: \ˈprēm\ rhymes with ‘cream’.
Our strength is “unbroken branding”. Meaning, that all of your points of contact (logo, web, print, jersey, photography & films, etc.) will look consistent within your brand. We build platforms using high-end visuals to communicate your active event, product or service – raising the perceived value of your brand.For more than a decade, founder Brandon Wade, has been filming, photographing, designing, branding and marketing premiere events and products throughout the country.
Weather: “Each year has a structure; the winter signals the rebirth, the hope and aspiration that sees you ploughing through all the weathers to be ready for the new year, each spring heralds a damp wet windy beginning, each summer lifts successes into new light, and each autumn sees hope having a quick glance up the road ahead.” Rouleur, Issue 26
Decent: “The hairpin looms. Back when I was the best on this climb, I would every once in a while come into the turn deliberately over-geared to show off, sometimes even in the big ring, struggling already on the mild opening slope to not crumple under the gear but then able somehow to resurrect myself and swing wide and pounce right into the throat of the beast of the turn and tear away at it with my legs and great swings of my arms, and once I had gnawed through it I would stand furious and free and snorting and flying all the way to the next turn then across the tricky little dip where anyone who slowed could be caught, and just as I knew I had to quit at last I would sprint to the summit.” Bill Strickland, Bicycling, Jan 2013
Renew: “On the bike, we can get a workout and a therapy session. When you’re on a ride, you calm down, you start to breathe, then you start to be clearer about your thought processes and what’s bothering you; it just floats up the the surface.” Patrick Dempsey, Bicycling, Jan 2013.
Nutrition: “I climb and descend and do it all again for a while, eating my breakfast as I ride, once on a hill holding an apple in my mouth for a few seconds as I rise out of the saddle and with both hands on the hoods rock the bike from side to side. In the morning air, the juice runs chill down my chin and sparks a tactile memory of feeling the same thing on this same hill on a spring dawning.” Bill Strickland, Bicycling, Jan 2013
Life Cycles: “I ride toward home, to the finish of just one more ride of a year of them, every one of which hosted or caused some event, some that never mattered in any sense, and some that seemed to but we never knew for sure, and some that broke us, and some that fixed what had broken, just like any year on a bike, just like every year on a bike, when each ride we take can be the start or the end of who we are.” Bill Strickland, Bicycling, Jan 2013
Strength: “On this day, no one was stronger. All men started as equals, yet here I am: the strongest of the strong.” Peloton, April 2013
Preme Active Brands
me [@] preme.me
Without a Platform
Without a platform—something that enables you to get seen and heard—you don’t have a chance of being heard. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.
Why you need a Platform:
The market is more crowded than ever. Competition has never been greater. There are more people competing for the one thing that is finite: other people’s attention. And you’re in competition with everyone else who wants a slice of it. People are more distracted than ever. Products are just the beginning. We have more movies. More television channels. More events. More apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, and LinkedIn, not to mention even newer social media services.
A Platform is:
A platform provides visibility. The word platform itself is a metaphor for a stage on which you are elevated above the crowd. It makes it possible for everyone in the audience to see you. This is especially important in the noisy world I’ve described. A platform provides amplification. It enables you to be heard above the roar of the crowd. The noise. Modern sound systems leverage natural acoustics and make it possible to speak before tens of thousands of people. Today, modern media—especially social media—provide an opportunity for you to extend your reach even further. A platform provides connection. Traditional media platforms make possible a kind of one-way conversation. You “know” the talk show host, the performing artist, or the conference speaker. But social media has taken this to a whole new level. It makes possible two-way conversation—in other words, engagement.
We believe you don’t just need a photographer to take pictures, a videographer to shoot some footage, a graphic designer to make a logo, or a web guy to make a website. We believe that it takes a culmination of all mediums to properly reach your audience and retain fans! At Preme we build platforms.
Your product, service, or event needs to communicate before it’s read. After learning about your particular audience and your product, service or event, we can transpose this information into a brand that has a high end feel, yet appears simple, elegant and memorable.
Here’s a list of brands that we’ve managed.
At Preme, we believe that branding all starts with the image. We know that humans are visual beings. Preme can use photos to speak a thousand words. Pictures are the quickest way to get your brand across to your viewers. Preme can provide the premium images that will deepen the richness of your brand.
Films are a great way to reach your audience with richness that deepens the value of your brand. Although perceived value, we live in a world that translates camera time with importance. There is no better way to highlight your business, service, product or event then to create video that shows it off. Preme is hear to help.
ELEPHANT ROCK: A COLORADO CYCLING LEGACY is a historical documentary film capturing the 25-year legacy of one of Colorado’s biggest cycling festivals. Using archival footage, historical photos, current ride footage and on-camera testimonials of cycling professionals, government officials, past riders and staff, award-winning filmmaker, Brandon Wade will preserves, documents and celebrates “ERock” and cycling in Colorado. Premiered: Spring 2012
Big River Running Company TV-Spot. Although not a cycling commercial, we wanted to show off our work within the athletic industry. We are too proud not to share!